The lapping of the water to port, the clatter of the haubanages on the poles to starboard and, at the centre, a bright autumn sun warms small buildings of the former shouted Hendaye, which span an esplanade of 3 hectares surrounded by water. It is in this marine and nautical decor that Decathlon installed since the summer 2004 teams of creation and research of its starboard called water sports brand. "The idea is to immerse those who work on a sector in the environment as they are concerned," explains FrĂ©dĂ©ric Croccel, Director of communications at Decathlon. "It has relocated at Sallanches, near mont Blanc, Quechua teams who design equipment mountain." Hendaye allows us to test our prototypes in the ocean and GĂ©ologic, Mark Hunt and fishing, settled in the Barrens to Cesnas.
The relocation of the brands from Villeneuve-, headquarters historic French leader of sports equipment, is part of a double managerial strategy: bring together teams of a universe that they identify with the brand more than the parent on the one hand, and to evolve in a close environment of their environment, another Hendaye part had all the advantages this : waves for surfing, wind for the boat, windsurfing, kite-flying and speed sail, clear funds a few cables for diving and a certain art of living for a 100 leisure market. "This move was a break with our habits. "Interested parties have had eighteen months to think," explains FrĂ©dĂ©ric Duprez, Director of starboard. "We have sent them on the spot a weekend of their choice, we have organized information meetings, helped to find school and housing for the family, with the desire to seduce the most possible people in the team", said the Director, who set out to reclassify in group 10 employees on 74 who wished not to leave the North.
80 Employees are now installed in very bright rooms, with view on the sea, next to the test and... game lands. "We have our test laboratories in one of the buildings." "We are welcome both a school of diving to test equipment and the start-up of the sector to keep contact with the outer creativity", says Eric Heinz. Exchanges which are complemented by the Faculty for project leaders to leave the scene of worship of their sport. "I returned from the Mexico, where I could find new equipment." "I also went recently to Barcelona to meet students at the school of design Elisava", says Fabien Adele, diving product manager.
"The fact of all grouped allows us to exchange much more easily," reflects the young leader. "Here, we have found a certain usability and also greater efficiency with our proximity to the engineers or the prototyping workshop, says CĂ©dric Caprice, designer product starboard." "When one has developed the Inergy Lady combination with preformed chest, it has gained much time going try prototypes directly at sea", recalled Catherine Abonnel, product engineer, industrial buyer. "Being able to test on the spot allows us to make more changes and more quickly when it was to send our test products to people in edge of sea and await their return.". Inergy combination has been developed in six months. "Indeed, we had eighteen months", said Remi Goffinet, responsible for industrial prototyping workshop.
This proximity, the direction of Decathlon seeks to push it far away, since the product teams are installed around a store dedicated to the starboard mark. "It is a way of being in contact with the client, whose satisfaction is our first objective," says FrĂ©dĂ©ric Duprez. Officially, some workers who have their offices literally in the store are happy. Informally, they admit that it is a waste of time and a source of devolution, "because people turn to ask us for we the toilet and not to analyze the relevance of the drawing of a Palm or the comfort of a dive mask!" concludes one of the parties concerned.