In the same way that the Christmas Carols of the Salvation Army, Unicef greeting cards are part of year-end rituals. Or must we say were As more and more wishes exchange occurs on the Internet with multiple sites that offer electronic charts. To Ann April, Director of the development of the French antenna of the International Organization for the protection of childhood, a discount flat is required.
The first observation: the wishes market is never as well worn in France. SMS, e-mails and e-cards now add to messages "paper" and it is estimated that this market has doubled in five years. Not what rejoice for Unicef who year after year see its sales decline. And while the stationery market continues to make progress in the world. In 2008, the cards and gifts Unicef sold to the general public and businesses should bring a little more than 11 million euros, versus 11.8 million in 2007 and even 14.4 million in 2003. Amounts that are pale figure compared to the some 20 million euros posted by Germany! In Britain the first European market wishes, premier marchÃ© National Trust Ã la concurrence, first market Trust competition very active and grande-Bretagne Grande-Bretagne, premier premier National Ã la active National National Ã la active Ã la Ã la active active
In France, their share to all of the collected funds continues to decline, "falling below 20 just last year against 30 five years ago", said Ann April (). Only publishing of products for the companies is a little better, representing year year some 3.8 million euros. This State is all the more annoying that these maps have been in our country the main vector of reputation of Unicef. They will also celebrate their sixtieth anniversary next year. The new marketing policy has two major components: the products themselves and their distribution. With regard to the choice of models, the French antenna has only limited control. The selection is carried out in Geneva, headquarters of the Organization, with early in the year the presentation of several thousands of models, and then in September, a range of 400-500 models among which the "com nat" (national committees) piochent. Sold ten to twelve euros per box of ten, Unicef cards are rather high. However, in the opinion of Ann April, the final selection is not adapted Ray "stationery" stores or downtown bookstores seeking luxurious products, resolutely targeted Christmas. This type of distribution would usefully support the traditional networks that are the volunteers own of the Organization (they are about 5,000) and post offices (8,000 points of sale). Other "historical" distributors: Fnac and Ikea stores. The Scandinavian chain provides stands 23 French stores. Deposit-sale in bank branches was arrested: "We had 80 return and therefore additional logistical costs too," says the young woman that reflects on the other hand to the establishment of displays in large signs of perfumery and toys.
The bet of electronics
Simultaneously, Unicef decided the next step in offering electronic charts. And to always compensate for the decline of the paper, it intends to expand its offer of products gifts: games, toys, decorations for the FIR and the House and why not tomorrow belles ties... The field is open as the body has a strong image and a very high capital of sympathy. This has not escaped to luxury brands, many offer so-called products of "shared" end of the year, part of the sale is paid to charities. Unicef is at the top of the beneficiaries. Example with Gucci and Montblanc, and especially with the auction of Frimousses of creators, these dolls designated by the great names of fashion that in the order of 200,000 euros per year to immunization programmes. New 2008: the decision of Hermes start, France first and then internationally, a Festival of colour, which took place on 20 November. Carried out on this occasion, the auction of photos by Bettina Rheims should bring some 150,000 euros to Unicef.